To understand user frustrations, needs, and expectations for the Hometown App, I conducted foundational research through user interviews and surveys. My goal was to gain insights into how users discover and purchase clothing or gifts locally, especially when they need items quickly or prefer to avoid physical shopping.

There are two main types of user research methodologies: qualitative and quantitative. Given the time constraints, I selected a qualitative approach to explore users’ emotions, motivations, and real-life challenges in a more detailed and personal way.